Anastasiya Levchuk

A precise-agriculture startup planned to build a complex web frontend for their soil-sensor data platform. As the in-house UX Researcher working alongside the engineering team, I ran rapid iterative cycles of user interviews with farmers and prototype usability tests to validate which features users actually needed.

Each iteration narrowed the scope further. The research showed that farmers didn't need a dashboard – they needed timely alerts in the first place.

The team replaced the planned frontend with a lightweight SMS-based notification system, shipping the MVP faster and cheaper while solving the actual user problem.

BioBin launched as a consumer-facing waste calculator app and was struggling to find product-market fit. Under tight time and budget constraints, I designed a research program combining app audit, qualitative interviews, and quantitative surveys to test where real demand existed.

The findings revealed a stronger opportunity in the corporate sector. The startup pivoted to a B2B waste-collection and sorting service, secured its next round of funding, built a unique service model, and ultimately became the leading waste-management provider for HoReCa clients.

The Goethe-Institut – a German cultural association represented all over the world, funded by the German government and private donors – launched a project converting employees and visitors into using personal mobility vehicles for commuting. They started with two bike-sharing stations and wanted to expand into a 5-year program of reducing pressure on city traffic.

The challenge: project goals, audiences, and success metrics were undefined. I structured the engagement as a chain of facilitated workshops that progressively aligned stakeholders and built consensus on what the research needed to answer.

The result was a flexible three-component research plan that the client used to apply for multiple funding rounds and that became the backbone of their long-term communication strategy.

The World Bank initiated a project for a rapid tram line extension in Kyiv. It was a citywide project that would affect almost all users of the area. The purpose of the research was to assist in developing a system for communication and stakeholder engagement throughout the project.

The project required compliance with World Bank standards in ethical research and public presentation, with approval of project stages across all levels of World Bank team management.